As COVID-19 has reshaped so many aspects of our lives, we’ve been publishing a series of articles on how shopper behaviours have changed and what this means for retailers, based on more than 2 billion data points captured each month through the NearLIVE platform.
As a retailer, it’s important to keep a steady supply of great products that meet the needs of your customers. Knowing what local shoppers want to buy — when they want to buy — and keeping your shelves up to date with relevant and competitive products can be a lot of work.
Over a four week period, we ran NearSt PLUS for Mortens in West Yorkshire by actively promoting their products with Google Local Inventory Ads to local shoppers searching nearby, see the results below!
Established over 120 years ago, Massingham is a family-run chemist based in Bethnal Green. They stock a wide range of products and brands, from luxury cosmetics and fine fragrances to health products, toiletries and everything in-between.
How a homeware shop used NearSt to automatically connect their products to customers searching online
Potters of Hockley was established by Inifer Potter back in 1909 and remains an independent, family run business. Originally a hardware store, the shop has evolved to specialise in quality kitchenware and have won many awards including Housewares Innovation and Excellence in Houseware.
When lockdown restrictions came into effect in March, local hardware shop Snape & Sons made the tough decision to close their doors to in-store customers. The team had only a limited number of their products online, and rapidly found themselves overwhelmed with calls enquiring about what they had in stock. The shop had to adapt quickly and turn to helpful technology solutions to continue trading.
How a local hardware shop used NearSt to drive online shoppers into their store without any website maintenance
Established over 50 years ago, Douglas Yeadon pride themselves on being a trusted, dependable, family-owned business whose friendly staff are always there to give a helping hand. Stocking everything from decorating, DIY, to pet care, they really do live by their motto “You name it, we stock it”.
If you run a high street shop, then you know how customer demand can change throughout the year: from products which are only popular during the summer months to the usual Christmas customer surge.
A third-generation business in the coastal village of Sutton on Sea, the team at Watson’s Home Hardware is well versed in what it takes to succeed in retail. After joining Home Hardware (a hardware store co-operative) in the 1990s, they have expanded to two locations; one focused on DIY and Gardening (featured in this case study), the other on housewares across the street.
On April 7th we published an article about the 235% traffic growth to our shop pages between February and March, as social-distancing measures began to impact retailers. We wanted to share how things have evolved since then, and what it means for shopkeepers looking to tap into new shopper behaviours.