On April 7th we published an article about the 235% traffic growth to our shop pages between February and March, as social-distancing measures began to impact retailers. We wanted to share how things have evolved since then, and what it means for shopkeepers looking to tap into new shopper behaviours.
Over the past few weeks retail has gone through a massive change, as shops and their customers adapt to life under lockdown. While Google’s aggregated location data shows a 46% decline in footfall to UK grocers and pharmacies, people still want to shop in their local stores. But they are having to find new ways to do it.
While people are self-isolating many shops are making changes to keep running business ‘as usual’. It’s a rapidly changing situation for shops and communication with your customers plays an important role.
The current outbreak is affecting all walks of life, and especially our high streets. While people remain indoors, independent retailers are moving fast to ensure their goods and services are still available to their customers.
We’re thrilled to announce that from today shops using Vend can take advantage of NearSt’s footfall-boosting technology to drive more online shoppers in-store.
Over a four week period, we ran NearSt PLUS for Ilminster Home Hardware in Somerset by actively promoting their products with Google Local Inventory Ads to local shoppers searching nearby, see the results below!
Over a four week period, we ran NearSt PLUS for Pages of Hackney in North London by actively promoting their products with Google Local Inventory Ads to local shoppers searching nearby, see the results below!
When putting the customer experience at the top of your importance list — it’s imperative to realize the lasting effect your branding will have your customers.