Over the last year, many brick and mortar retailers have learned the importance of having an online presence. Whether that’s selling online, or simply deciding to build a website. Whilst having an online presence is important, keeping a product catalogue up to date can be a time consuming task for busy retailers.
Throughout this turbulent year for retail, the team at NearSt have been looking at ways we can best help shops continue to trade and adapt to ever changing rules of the Covid-19 pandemic.
As a retailer, it’s important to keep a steady supply of great products that meet the needs of your customers. Knowing what local shoppers want to buy — when they want to buy — and keeping your shelves up to date with relevant and competitive products can be a lot of work.
If you run a high street shop, then you know how customer demand can change throughout the year: from products which are only popular during the summer months to the usual Christmas customer surge.
While people are self-isolating many shops are making changes to keep running business ‘as usual’. It’s a rapidly changing situation for shops and communication with your customers plays an important role.