What is Google See What’s in Store?
Social media is playing a key role in product discovery for online shoppers. In fact, 63% of Facebook users say they use the platform for shopping and related activities. Displaying your in-store products on your Facebook page can help provide this rising audience of shoppers with a seamless path to purchase and drive them to your shop.
With our new Facebook Shops integration, NearSt has made it easy to showcase your entire product catalogue on your Facebook page. The integration allows shoppers to search your live inventory on Facebook without any additional effort from you!
NearSt makes it easy for retailers to quickly get up and running with Google Local Inventory Ads. Once you’re up and running on NearSt, you simply select a budget starting at £2 a day and we’ll manage all the complexity of running your ads and optimizing your budget and reach automatically in the background.
Shops using NearSt are perfectly placed to benefit from the inevitable surge of shoppers as all of retail opens up across the UK.
After previous lockdowns, we saw that the growth in online shopping brought by the pandemic also brought a substantial rise in local product searches, with a 3x increase in shoppers going online to check in-store availability.
2020 was a turbulent year for retail. With many shoppers remaining indoors, brick-and-mortar retailers had to rapidly adapt to find new ways of trading online. The team at NearSt had been working alongside retailers throughout the year to quickly release new features which help shops continue to trade as easily as possible.
Throughout this turbulent year for retail, the team at NearSt have been looking at ways we can best help shops continue to trade and adapt to ever changing rules of the Covid-19 pandemic.
As a retailer, it’s important to keep a steady supply of great products that meet the needs of your customers. Knowing what local shoppers want to buy — when they want to buy — and keeping your shelves up to date with relevant and competitive products can be a lot of work.