2020 was a turbulent year for retail. With many shoppers remaining indoors, brick-and-mortar retailers had to rapidly adapt to find new ways of trading online. The team at NearSt had been working alongside retailers throughout the year to quickly release new features which help shops continue to trade as easily as possible.

As a retailer, it’s important to keep a steady supply of great products that meet the needs of your customers. Knowing what local shoppers want to buy — when they want to buy — and keeping your shelves up to date with relevant and competitive products can be a lot of work.

If you run a high street shop, then you know how customer demand can change throughout the year: from products which are only popular during the summer months to the usual Christmas customer surge.

When putting the customer experience at the top of your importance list — it’s imperative to realize the lasting effect your branding will have your customers.

In this guide, we’ll discuss how to create a head-turning display in your store window.

Out of all the elements that go into a successful store, one of the most important is what can be seen in your window front. First impressions are worth a thousand words… right? In this blog, I’ve broken it into three steps, why it’s important, how to create a great window display and how to measure its impact.