Growth

Attracting more in-store customers with Google See What’s in Store

What is Google See What’s in Store?

Growth

What you didn't know about Local Inventory Ads vs Google Shopping Ads

NearSt makes it easy for retailers to quickly get up and running with Google Local Inventory Ads. Once you’re up and running on NearSt, you simply select a budget starting at £2 a day and we’ll manage all the complexity of running your ads and optimizing your budget and reach automatically in the background. 

Growth

How uploading your inventory helps you be found in Google

Getting your products into Google has a lot of advantages. Not only will it enable the See What’s In Store widget, which will allow shoppers to look through your real-time inventory, but it will also help you reach new customers in many other places at no extra cost.

Growth

How to set up Google Local Inventory Ads

As shopkeepers increasingly see online tools as an impactful way to drive footfall, we’re receiving a growing volume of requests to help set up Google Local Inventory Ads. This is something NearSt can do automatically for you, but in case you want to do it yourself we’ve set out the steps below. 

Growth

How to drive online shoppers back to your shop this April

Shops using NearSt are perfectly placed to benefit from the inevitable surge of shoppers as all of retail opens up across the UK. 

After previous lockdowns, we saw that the growth in online shopping brought by the pandemic also brought a substantial rise in local product searches, with a 3x increase in shoppers going online to check in-store availability.

Growth

NearSt’s top 9 features to help retailers during lockdown and beyond

2020 was a turbulent year for retail. With many shoppers remaining indoors, brick-and-mortar retailers had to rapidly adapt to find new ways of trading online. The team at NearSt had been working alongside retailers throughout the year to quickly release new features which help shops continue to trade as easily as possible.

Tech

Helping shops during lockdown: Reserve a product button

Throughout this turbulent year for retail, the team at NearSt have been looking at ways we can best help shops continue to trade and adapt to ever changing rules of the Covid-19 pandemic.

Tech

Free listings of your products across Google Surfaces

NearSt currently displays your in-store inventory in two places across Google: See What’s In Store in your Google My Business listing, and as Local Inventory Ads in Google Search. A reminder of what they look like here.

Tech

New: See popular products from your industry

As a retailer, it’s important to keep a steady supply of great products that meet the needs of your customers. Knowing what local shoppers want to buy — when they want to buy — and keeping your shelves up to date with relevant and competitive products can be a lot of work.