The Christmas shopping season is in full swing, and a predicted 87% of people will begin their shopping journey online this year. With the 20th anniversary of Islands Home Hardware just around the corner, we thought it would be the perfect time to sit down with Emma, tap into her 20 years of experience in retail and bring you her top 5 tips for maximising footfall this Christmas shopping season.
We’ve just released new insights that will help you understand the impact of your Google Local Listings! Data on local listings is now available for all NearSt plans, showcasing the value of your online presence.
NearSt shows your in-store items on Google in your See What’s in Store, which allows customers to browse your shop’s full inventory in Google.
One of the first steps in improving your footfall is knowing more about your existing customer behaviour. NearSt already provides insight into what people are searching for. Today we’re launching a new feature to also show you what locations customers are searching from.
This is Part 4 in our series of posts tracking how the pandemic is changing the way shoppers find products locally. Each month the NearLIVE platform captures over 3 billion local data points covering almost every retail vertical, which reveals a rapidly evolving set of shopping habits. See the other posts in the series at near.st/blog
As COVID-19 has reshaped so many aspects of our lives, we’ve been publishing a series of articles on how shopper behaviours have changed and what this means for retailers, based on more than 2 billion data points captured each month through the NearLIVE platform.
As a retailer, it’s important to keep a steady supply of great products that meet the needs of your customers. Knowing what local shoppers want to buy — when they want to buy — and keeping your shelves up to date with relevant and competitive products can be a lot of work.