Insights

How the EU Digital Markets Act is changing Local Search on Google

The European Union's Digital Markets Act (DMA) is a law introduced to promote fair and open competition in the digital sector. It's targeted specifically at 6 of the biggest tech companies, which it titles as "gatekeepers".

Case Studies

Boodles' stores see footfall growth as online discovery of their in-store products soars by 9,000%

Boodles, founded in 1798, is a British family-owned luxury jeweller and jewellery design group. A brand with over 200 years of heritage, they boast a network of ten luxury showrooms located across the UK’s most famous shopping destinations including Manchester, Dublin and their flagship on London’s iconic New Bond Street.

Convenience

Pricewatch Group beat local supermarkets to the top spot on Google

Pricewatch is a family- owned independent group of forecourts located across Sussex in the UK, and trades under the Power, BP and Esso brands. Each location sells a large variety of groceries and alcohol to the local community.

Tech

How Meta Commerce is changing in Europe

Meta has recently made some changes to the Meta Shops experience for stores located in the EU and UK. These changes were previously announced in April, and are now being rolled out across all retailers. 

Builders Merchants

How NearSt’s real-time local inventory technology ‘fits seamlessly’ into Champion Timber’s 10 branches

With 10 locations across the South East of England, Champion Timber is the region’s leading independent timber specialist chain, with over 90 years of experience trading premium timber.

Growth

Guest Post | Using “Near Me” searches to guarantee people find your Pharmacy online

NearSt partners with retail’s best companies. This week, we're thrilled to put the spotlight on our partner Pharmacy Mentor and asked them to write a guest blog. As the UK's leading digital marketing solution for pharmacies, they offer NearSt as one of their services to get online shoppers to choose their pharmacy over online and local competitors.

Tech

How Google's Core Update is affecting Local Product Visibility

About 4 times per year, Google releases what they call ‘Core Updates’, which are broad updates to their search algorithms that determine what results show up for any given search term you enter in Google.

Case Studies

How an Esso forecourt is using NearSt to drive awareness within the local community

Hylands Service Station is a family-run business in the heart of Great Bookham, Surrey. Offering convenience items at exceptionally good prices to their customers, owner Danyal Shoaib and his team work to provide locals with their brilliant service 24 hours a day. 

Growth

Local Business Information Everywhere

For the last couple of years, making sure your Google Business Profile was up to date was the most important thing you could do as a physical retailer to give customers the information they need to visit your store. Having the right address and opening hours there was all you needed to do.

5 Advantages of using Google Local Inventory Ads

Local Inventory Ads (LIAs) are a powerful advertising tool that can help retailers to increase in-store visits and sales. By displaying real-time local inventory information to shoppers, retailers can provide an excellent shopping experience and drive more foot traffic to their brick-and-mortar stores. In this blog post, we'll explore five advantages of using Local Inventory Ads for retailers.