This is Part 4 in our series of posts tracking how the pandemic is changing the way shoppers find products locally. Each month the NearLIVE platform captures over 3 billion local data points covering almost every retail vertical, which reveals a rapidly evolving set of shopping habits. See the other posts in the series at near.st/blog
As we prepare for a second national lockdown, we want to help you keep trading- whether you’re an essential or non-essential retailer, we have put together several ways to boost your online presence through NearSt for free.
We’re excited to announce a brand new partnership with Grosvenor Britain & Ireland to get people back into Mayfair & Belgravia’s incredible mix of high street shops.
As COVID-19 has reshaped so many aspects of our lives, we’ve been publishing a series of articles on how shopper behaviours have changed and what this means for retailers, based on more than 2 billion data points captured each month through the NearLIVE platform.
As a retailer, it’s important to keep a steady supply of great products that meet the needs of your customers. Knowing what local shoppers want to buy — when they want to buy — and keeping your shelves up to date with relevant and competitive products can be a lot of work.
Over a four week period, we ran NearSt PLUS for Mortens in West Yorkshire by actively promoting their products with Google Local Inventory Ads to local shoppers searching nearby, see the results below!
Established over 120 years ago, Massingham is a family-run chemist based in Bethnal Green. They stock a wide range of products and brands, from luxury cosmetics and fine fragrances to health products, toiletries and everything in-between.
Potters of Hockley was established by Inifer Potter back in 1909 and remains an independent, family run business. Originally a hardware store, the shop has evolved to specialise in quality kitchenware and have won many awards including Housewares Innovation and Excellence in Houseware.
When lockdown restrictions came into effect in March, local hardware shop Snape & Sons made the tough decision to close their doors to in-store customers. The team had only a limited number of their products online, and rapidly found themselves overwhelmed with calls enquiring about what they had in stock. The shop had to adapt quickly and turn to helpful technology solutions to continue trading.