For any mid-size retailer, it’s useful to track the overall performance of all stores across paid and free listings. However, the most value comes out of understanding the traffic received by each specific location - this helps you get insights of the trends in each region and proactively take actions to boost performance and drive footfall.

We’ve just released new insights that will help you understand the impact of your Google Local Listings! Data on local listings is now available for all NearSt plans, showcasing the value of your online presence. 

When you turn on Local Inventory Ads with NearSt, your products crop up at the top of Google as individual adverts to those searching nearby. This is a simple and effective way to boost your store’s visibility and drive more footfall in. 

Improving your online business listings is an easy way to rank higher on Google and get more views online from prospective local customers.

Lyle & Scott is an iconic clothing brand that began its journey specialising in Golfing knitwear, in 1874. Jumping forward nearly 150 years, the five UK branches are still thriving. Meanwhile, the influence technology has had on shopping behaviour has continued to evolve.

NearSt has launched a one-click integration that will enable tens of thousands of high street retailers to make in-store products discoverable in Facebook using only their existing inventory system. 

Everyone is talking about omnichannel at the moment, but what does it actually mean, and how can you as a retailer take advantage of all of the amazing new ways there are to sell and market your products?

NearSt shows your in-store items on Google in your See What’s in Store, which allows customers to browse your shop’s full inventory in Google.