Shops using NearSt are perfectly placed to benefit from the inevitable surge of shoppers as all of retail opens up across the UK.
After previous lockdowns, we saw that the growth in online shopping brought by the pandemic also brought a substantial rise in local product searches, with a 3x increase in shoppers going online to check in-store availability.
Throughout this turbulent year for retail, the team at NearSt have been looking at ways we can best help shops continue to trade and adapt to ever changing rules of the Covid-19 pandemic.
As a retailer, it’s important to keep a steady supply of great products that meet the needs of your customers. Knowing what local shoppers want to buy — when they want to buy — and keeping your shelves up to date with relevant and competitive products can be a lot of work.
If you run a high street shop, then you know how customer demand can change throughout the year: from products which are only popular during the summer months to the usual Christmas customer surge.
While people are self-isolating many shops are making changes to keep running business ‘as usual’. It’s a rapidly changing situation for shops and communication with your customers plays an important role.
When putting the customer experience at the top of your importance list — it’s imperative to realize the lasting effect your branding will have your customers.
Out of all the elements that go into a successful store, one of the most important is what can be seen in your window front. First impressions are worth a thousand words… right? In this blog, I’ve broken it into three steps, why it’s important, how to create a great window display and how to measure its impact.
We all wish our jobs were a little easier. If shelves would stock themselves and customers loved everything we sold, life would be coming up roses. By introducing...