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If you run a high street shop, then you know how customer demand can change throughout the year: from products which are only popular during the summer months to the usual Christmas customer surge.
NearSt Blog
NearSt Blog
How a DIY shop swapped flyer marketing for NearSt and saw a surge in footfall
Background:
A third-generation business in the coastal village of Sutton on Sea, the team at Watson’s Home Hardware is well versed in what it takes to succeed in retail. After joining Home Hardware (a hardware store co-operative) in the 1990s, they have expanded to two locations; one focused on DIY and Gardening (featured in this case study), the other on housewares across the street.
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On April 7th we published an article about the 235% traffic growth to our shop pages between February and March, as social-distancing measures began to impact retailers. We wanted to share how things have evolved since then, and what it means for shopkeepers looking to tap into new shopper behaviours.
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The current outbreak is affecting all walks of life, and especially our high streets. While people remain indoors, independent retailers are moving fast to ensure their goods and services are still available to their customers.
DIY Shop attracts footfall from a young audience through Google
Over a four week period, we ran Local Inventory Ads for Ilminster Home Hardware in Somerset, actively promoting their products to local shoppers searching nearby, see the results below!