How a local DIY shop keeps sales consistent throughout lockdown
Over a four week period, we ran Google Local Inventory Ads for Mortens in West Yorkshire, actively promoting their products to local shoppers searching nearby, see the results below!
Over a four week period, we ran Google Local Inventory Ads for Mortens in West Yorkshire, actively promoting their products to local shoppers searching nearby, see the results below!
When lockdown restrictions came into effect in March, local hardware shop Snape & Sons made the tough decision to close their doors to in-store customers. The team had only a limited number of their products online, and rapidly found themselves overwhelmed with calls enquiring about what they had in stock. The shop had to adapt quickly and turn to helpful technology solutions to continue trading.
If you run a high street shop, then you know how customer demand can change throughout the year: from products which are only popular during the summer months to the usual Christmas customer surge.
A third-generation business in the coastal village of Sutton on Sea, the team at Watson’s Home Hardware is well versed in what it takes to succeed in retail. After joining Home Hardware (a hardware store co-operative) in the 1990s, they have expanded to two locations; one focused on DIY and Gardening (featured in this case study), the other on housewares across the street.
Over a four week period, we ran Local Inventory Ads for Ilminster Home Hardware in Somerset, actively promoting their products to local shoppers searching nearby, see the results below!
Over a four week period, we ran Google Local Inventory Ads for Pages of Hackney in North London, actively promoting their products to local shoppers searching nearby, see the results below!