How Highway Stops drove 5x more online shoppers to their forecourts
In 2011, Sharad Raja, former co-owner of Motor Fuel Group, launched Highway Stops Retail Limited (HSRL), now operating 16 forecourts across the South East under BP, Esso, and Shell. With a strong focus on premium fuel and a competitive retail offering, HSRL has consistently invested in its sites to enhance the customer experience.