Pricewatch Group’s last-mile delivery transformation: 913% sales growth, 59 hours a month saved

Pricewatch Group operates a network of UK forecourts and convenience stores under the Morrisons Daily, Nisa, Gulf, and BP fascias. Each store also offers last-mile delivery via Just Eat, Deliveroo, and Uber Eats. Last-mile delivery is a vital sales channel for Claire Goddard, Marketing Manager, and Tom Buckley, General Manager. Claire added, “When getting to the store isn’t possible, our delivery options bring the essentials right to our customers’ doors, ensuring convenience and accessibility.”

• 913% sales growth across delivery platforms
• 59 hours per month saved in menu management
• 37% reduction in failed orders weekly
• 115% increase in product coverage

“NearSt has made it achievable for us to run a cost-effective last mile operation that’s saving us a huge amount of time and money.” 

- Claire Goddard, Marketing Manager, Pricewatch Group

The Problem

Recent Mintel research found that 59% of UK consumers are now doing some of their grocery shopping online, offering last-mile delivery options has become a competitive edge for convenience stores. However, managing menus that require constant updating across three last-mile providers has left Claire and Tom struggling with recurring issues and frustrations, including:

• Staff spending 60+ hours per month on menu management
• Manual updates causing constant delays and errors
• Valuable time diverted from customer service

“It would take weeks for both Ben and I to update create and maintain the menus for each store, especially with every store stocking different products” - Claire 

• High rate of declined orders and substitutions
• Frustrated customers and staff
• Lost sales opportunities
  

“People want convenience, don't they? That's why they're paying extra, and if we're constantly declining orders, what message does that send about our stores?” - Claire 

• Incomplete product listings
• Missing revenue opportunities
• Time-consuming product data management
  
  

For Claire and the team, these frustrations and issues got so bad that they considered giving up on using last-mile providers altogether. She said, “We were at the point where we weren't running any apps at all because it was just too time-consuming”.

The Solution

Already successfully using NearSt's Google integration, Claire and Tom discovered that NearSt could also connect their store's real-time inventory to Just Eat, Deliveroo, and Uber Eats. Seeing an opportunity to automate their last-mile menu updates and improve operations, they got in touch with the team.

Within just 17 days, Claire and Tom transitioned away from manual updates by using their existing NearSt EPOS integration (one of 150+ we support) alongside our native last-mile delivery integrations. Their EPOS system now automatically syncs inventory data (basic SKU data, pricing, and stock levels) daily across all delivery platforms, with NearSt handling everything from price updates to delivery margins. As Tom notes, "It's really straightforward. NearSt has saved us hours and so many grey hairs."

"We’ve tried multiple partners and hours of uploading. Then NearSt just comes along and makes it work!” - Tom Buckley, General Manager

Before the integration, Claire spent hours manually sourcing product information to add to the delivery apps. NearSt now automates this entire process, enriching their last-mile menus with professional brand images, accurate titles, detailed descriptions, and auto-categorising products. This data is automatically synced across all platforms, ensuring consistent pricing and information, with price changes in their EPOS system instantly reflected across every menu and delivery margins automatically calculated.

“Before NearSt, I had to know what was in stock at each store, which was difficult without being there. Now, connected to our back-office EPOS system, we can trust the information is accurate when it appears in the menu.” - Claire

The Results

Claire and Tom were determined to turn their last-mile operations around—from an inefficient and time-consuming sales channel with lots of opportunity but little return, into a smooth, revenue-driving part of their business that truly adds value. Utilising NearSt, they did exactly that. 

• Sales growth: 913% increase in revenue across delivery apps (11 weeks)
• Time saved: From 60 hours to 1 hour monthly on menu management
• Failed orders: 37% reduction in failed orders every week
• Product range: More than doubled to 2,239 average SKUs per app

"We've saved so much time and been able to reallocate it elsewhere to get much more done. From an operational time-saving aspect, NearSt has been invaluable.” - Claire

Summary

Before NearSt, Pricewatch's last-mile menu management was inefficient and time-consuming, limiting their growth potential. After implementing NearSt's automated solution, the impact was immediate: smoother operations, fewer failed orders, and a remarkable 913% sales increase in just 11 weeks.

Claire recently shared, "We've just had our best week on Uber!". From nearly abandoning delivery apps to achieving record-breaking sales, Pricewatch's success demonstrates the power of connecting real-time inventory data to last-mile platforms.

“The NearSt team are always brilliantly helpful. I’ve worked with you for a few years now and I’ve always found NearSt very responsive, very helpful. You guys go the extra mile.” - Claire

Transform your last-mile delivery

Want to see how connecting your in-store products to Uber Eats, Just Eat and Deliveroo can:

• Boost delivery sales
• Reduce failed orders
• Save hours of manual work weekly
• Increase product coverage

Speak to our team about transforming your last-mile offering

“NearSt has streamlined a time-consuming process that was operationally unsustainable for us to maintain. It is now totally seamless. We have a professional menu that rivals those of the major supermarket chains. It's a dream for our customers to buy from!" - Claire