Insights

How the EU Digital Markets Act is changing Local Search on Google

The European Union's Digital Markets Act (DMA) is a law introduced to promote fair and open competition in the digital sector. It's targeted specifically at 6 of the biggest tech companies, which it titles as "gatekeepers".

Tech

How Meta Commerce is changing in Europe

Meta has recently made some changes to the Meta Shops experience for stores located in the EU and UK. These changes were previously announced in April, and are now being rolled out across all retailers. 

Tech

How Google's Core Update is affecting Local Product Visibility

About 4 times per year, Google releases what they call ‘Core Updates’, which are broad updates to their search algorithms that determine what results show up for any given search term you enter in Google.

Growth

Local Business Information Everywhere

For the last couple of years, making sure your Google Business Profile was up to date was the most important thing you could do as a physical retailer to give customers the information they need to visit your store. Having the right address and opening hours there was all you needed to do.

Growth

5 ways to improve your ranking in local search

Improving your online business listings is an easy way to rank higher on Google and get more views online from prospective local customers.

Growth

Going omnichannel using new retail marketing methods

Everyone is talking about omnichannel at the moment, but what does it actually mean, and how can you as a retailer take advantage of all of the amazing new ways there are to sell and market your products?

Growth

What you didn't know about Local Inventory Ads vs Google Shopping Ads

NearSt makes it easy for retailers to quickly get up and running with Google Local Inventory Ads. Once you’re up and running on NearSt, you simply select a daily budget and we’ll manage all the complexity of running your ads and optimising your budget and reach automatically in the background. 

Growth

How uploading your inventory helps you be found in Google

Getting your products into Google has a lot of advantages. Not only will it enable the See What’s In Store widget, which will allow shoppers to look through your real-time inventory, but it will also help you reach new customers in many other places at no extra cost.

Tech

Staying in contact with your customers via WhatsApp

While people are self-isolating many shops are making changes to keep running business ‘as usual’. It’s a rapidly changing situation for shops and communication with your customers plays an important role.