As a retailer, it’s important to keep a steady supply of great products that meet the needs of your customers. Knowing what local shoppers want to buy — when they want to buy — and keeping your shelves up to date with relevant and competitive products can be a lot of work.
While sales data, supplier trends and knowledge of your customers can help guide stock decisions, seeing real-time demand from Google search insights can be a great addition in curating the right products for your shop.
Powerful and unique insights to your industry
NearSt’s new Beta Industry Insights shows you the 10 most searched for products in Google from your industry across the country over the last 7 days.
Use real-time searches to stock what’s right for you
The Industry Insights feature shows you what customers are actively searching for in Google. This can help you stay on top of what’s popular right now in your industry to help inform stock decisions for your shop. For example, you can:
- See which popular products you don’t stock, but could be stocking
- See which products you already stock and are currently popular
- Check back each week to stay on top of product trends and customer demand
Where to find the feature
You can find this new feature in the ‘Industry Insights’ tab in the Insights section of your MyShop Dashboard.
What’s next?
This feature is a first step at helping retailers not only by getting more footfall, but also by getting insight into their industry, customer demand and behaviour. If you have any feedback, do let us know, we would love to hear how we can continue supporting our retailers.
