NearSt and Grosvenor have just released a world-first study showing how showcasing retailer's inventory to local shoppers in Google helped to attract more customers and drive in-store sales to London's luxury retailers.
Posts by Laura
Social media is playing a key role in product discovery for online shoppers. In fact, 63% of Facebook users say they use the platform for shopping and related activities. Displaying your in-store products on your Facebook page can help provide this rising audience of shoppers with a seamless path to purchase and drive them to your shop.
With our new Facebook Shops integration, NearSt has made it easy to showcase your entire product catalogue on your Facebook page. The integration allows shoppers to search your live inventory on Facebook without any additional effort from you!
Shops using NearSt are perfectly placed to benefit from the inevitable surge of shoppers as all of retail opens up across the UK.
After previous lockdowns, we saw that the growth in online shopping brought by the pandemic also brought a substantial rise in local product searches, with a 3x increase in shoppers going online to check in-store availability.
Found at the heart of Linlithgow High Street, Far From The Madding Crowd is an award-winning bookshop which has been trading since 1973. The team and shop is well known to locals as a community hub and unique shopping destination full of beautiful and unusual products.
Throughout this turbulent year for retail, the team at NearSt have been looking at ways we can best help shops continue to trade and adapt to ever changing rules of the Covid-19 pandemic.
As we prepare for a second national lockdown, we want to help you keep trading- whether you’re an essential or non-essential retailer, we have put together several ways to boost your online presence through NearSt for free.
As a retailer, it’s important to keep a steady supply of great products that meet the needs of your customers. Knowing what local shoppers want to buy — when they want to buy — and keeping your shelves up to date with relevant and competitive products can be a lot of work.