NearSt and Chainlane unite to set a new standard for in-store stock accuracy online
We’re excited to announce our latest partnership with Chainlane, a global leader in RFID and inventory management technology. By combining our strengths, we’re helping retailers unlock the full value of their stock data.
Inventory accuracy used to be a back-office concern. Today, it’s at the heart of modern retail. Whether it’s powering online discovery or driving operational efficiency, real-time stock data unlocks better outcomes at every level. This partnership helps make that accuracy achievable.
“When shoppers search online for nearby products, they expect accurate, up-to-date results. But too often, what they see doesn’t reflect what’s actually on the shelves. That’s why this partnership makes so much sense, Chainlane helps get the data right, and together we help retailers use it to serve their customers more reliably, online and in-store.”
- Nick Brackenbury, CEO at NearSt
Who is Chainlane?
Chainlane is a specialist in RFID and inventory management, helping retailers track products across warehouses, stockrooms, and shop floors, all in real time. Their technology delivers exceptional stock accuracy, giving retailers full confidence in what’s available and where.
Their systems are used by retailers around the world to reduce shrinkage, streamline operations, and get a clearer picture of what’s happening across their supply chains.
"With NearSt, our clients can take the inventory data they already trust and make it work harder. It’s a simple, powerful way to connect in-store accuracy with online discovery and ultimately help drive more in-store sales."
- Michal Barnett Paran, VP of Sales at Chainlane
What does this partnership aim to achieve?
Together, we’re combining precision and reach, turning accurate in-store data into meaningful outcomes across the retail journey.
This partnership brings together two essential parts of the same solution:
-
Chainlane helps retailers build a single, reliable view of their stock, using RFID to capture real-time data across every part of the retail chain, from supply through to the shop floor.
-
NearSt takes that accurate in-store data and uses its proprietary technology to connect it to the world’s biggest search, discovery, and shopping platforms - including Google, Facebook, Uber, and more.
The result is a faster, more accurate path from search to shelf, with no added complexity for retail teams.
For retailers, it means more customers discovering the products they already have in store. For shoppers, it means less friction when looking for nearby items. And for both NearSt and Chainlane, it’s a shared step towards simpler, smarter retail.
