DAC Group partners with NearSt to unlock the power of in-store inventory feeds
NearSt is now DAC Group’s official in-store inventory feeds partner, helping their retailers unlock the full local potential by surfacing their live in-store inventory in places like Google.
Combining DAC Group’s award-winning digital media expertise with NearSt's leading in-store inventory feed technology, the partnership will allow retailers working with DAC Group to access NearSt’s proprietary technology and expert support.
"Partnering with NearSt is a no-brainer for DAC and our clients. The future of local commerce is clear - brands that fail to surface their in-store inventory to consumers will fall behind. NearSt provides the bridge to this future, making it seamless for our clients to connect their real-time in-store inventory with the local customers who are actively searching for their products. This partnership ensures our clients stay ahead by turning online searches into in-store sales with ease."
- Kyle Harris, DAC Group Director of Local Optimisation
Who is DAC Group?
DAC Group is a leading digital performance marketing agency specialising in location-based services. For over 50 years, DAC Group has helped brands grow through search, digital media, and creative strategy. By partnering with NearSt, DAC Group is strengthening its retail offering with expertly managed real-time in-store inventory feeds, helping their retailers to show in-store inventory online, in all the places their local customers shop, like Google.
"Partnering with DAC Group is an exciting step in helping more retailers unlock the full potential of in-store inventory feeds. We’ve spent years perfecting how retailers connect their in-store and online offerings, and with DAC Group’s expertise, we’re making an even bigger impact. Together, we’re excited to help more retailers working with DAC Group drive footfall and sales from today’s local omnichannel shoppers.”
- Nick Brackenbury, NearSt CEO
What this partnership aims to achieve
NearSt and DAC Group are committed to using technology and data to help retailers grow, strengthen customer connections, and drive measurable business impact. With NearSt’s technology now integrated into DAC Group’s retail ecosystem, their clients can tap into tools helping them attract more local customers, increase footfall, and boost sales.
Leading retailers worldwide already use in-store inventory feeds to attract today's multi-channel shoppers. Now, retailers working with DAC Group can do it with a powerful suite of in-store inventory feed tools.
