92% of trade sales still happen in-store, according to research from National Buying Group (NBG) and Insider Trends, but nearly every customer journey now starts somewhere else.

Beesley & Fildes is a family-run builders’ merchant with 10 branches across the North West of England. Founded in 1820, they combine deep local roots with the scale and service of a modern multi-site business, serving both trade professionals and retail customers.

It’s easy to assume that having products on your website or a Google Shopping feed running means you’re already visible to local shoppers searching online. But in reality, there are two very different ways products can appear on Google, and they serve very different purposes.

When today’s shoppers want something, they don’t head straight to the high street; they search.

Since opening its first store in Amersham in 1981, The Entertainer has grown into the UK’s second-largest toy retailer, with 165 stores, 767 Tesco concessions, and over 7,000 products online.

NearSt is now DAC Group’s official in-store inventory feeds partner, helping their retailers unlock the full local potential by surfacing their live in-store inventory in places like Google. 

Pricewatch Group operates a network of UK forecourts and convenience stores under the Morrisons Daily, Nisa, Gulf, and BP fascias. Each store also offers last-mile delivery via Just Eat, Deliveroo, and Uber Eats.