Get more in-store customers
Make in-store inventory visible to millions of people searching for it nearby.
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Gardners Mica Hardware is a DIY, Garden and Hardware shop, situated in Preston. They have been in business for 24 years and stock thousands of products, offering a wide variety of choices for all their customer’s home and garden wants and needs.
The Challenge
“We are a small shop and we sell a range of products but only small quantities of each”
- David Hodkinson, Gardners Mica Hardware
With the shop having such a vast amount of items on offer, but small quantities of each, David and his team were looking for an easy way to let customers know what was in stock. Especially since customers were only allowed in one at a time, they knew they would want to be certain they could get an item before leaving the house.
The Solution
“I didn’t realise that there was anything like NearSt”- David Hodkinson, Gardners Mica Hardware
After hearing about NearSt through their Point-of-Sale provider RBA, David and his team decided to give it a try. They connected their RBA system to NearSt, enabling them to send their live inventory to Google. Now customers will discover Gardners Mica’s in-stock products at the top of Google when searching for them locally. Moreover, their customers can now browse their shelves directly from their See what’s in store feature, located in their Google My Business listing.
The Results
“I wish I'd known about NearSt years ago! People often come in and say that they have seen our products on Google. We’re also receiving more interest through emails” - David Hodkinson, Gardners Mica Hardware
Gardners Mica are thrilled with the reaction from local shoppers. In the last 30 days, almost 44,000 customers have spotted products in Google from Gardners Mica, bringing an increased footfall of 80 estimated customers!
Make in-store inventory visible to millions of people searching for it nearby.
Find out more
Hylands Service Station is a family run business in the heart of the village Great Bookham, in leafy Surrey. Offering convenience items at exceptionally good prices to their customers, owner Danyal and his team work to provide locals with their brilliant service 24 hours a day.
Shops using NearSt are perfectly placed to benefit from the inevitable surge of shoppers as all of retail opens up across the UK.
After previous lockdowns, we saw that the growth in online shopping brought by the pandemic also brought a substantial rise in local product searches, with a 3x increase in shoppers going online to check in-store availability.