How a Bookshop opened up a new online client base using NearSt
Found at the heart of Linlithgow High Street, Far From The Madding Crowd is an award-winning bookshop which has been trading since 1973. The team and shop is well known to locals as a community hub and unique shopping destination full of beautiful and unusual products.
Far From the Madding Crowd has previously tried methods of traditional marketing, including local and national magazines, but found the impact hard to quantify. With the desire to capture a wider customer-base in the Linlithgow area, the bookstore needed a simple solution with tangible results to accomplish this goal.
“As a way of making your shop visible to potential online customers. I would definitely recommend NearSt.”
By integrating with the shops Gardlink Point of Sale system, NearSt automatically feeds the shop’s in stock inventory into Google. Customers who are looking for books in Google are able to see that they are on Sally’s shelves, minutes away. Sally gets weekly performance reports and access to a live results dashboard.
“We’ve been thrilled with the response of being on NearSt — I hadn’t realised how often customers would check stock before contacting us, it’s definitely opened up a whole new client base!”
Sally and the team at Far From The Madding Crowd saw NearSt to be in a league of its own when attracting new clientele.
In total, over the Christmas season, Far From the Madding Crowd saw a total of 378 interactions in Google with their products. Outside their regular, more traditional marketing effort, they were able to extend their reach by another 70,255 times and get an estimated 49 customers into their store.
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