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How a homeware shop used NearSt to automatically connect their products to customers searching online
Potters of Hockley was established by Inifer Potter back in 1909 and remains an independent, family run business. Originally a hardware store, the shop has evolved to specialise in quality kitchenware and have won many awards including Housewares Innovation and Excellence in Houseware.
2020 was a turbulent year for retail. With many shoppers remaining indoors, brick-and-mortar retailers had to rapidly adapt to find new ways of trading online. The team at NearSt had been working alongside retailers throughout the year to quickly release new features which help shops continue to trade as easily as possible.