This is Part 4 in our series of posts tracking how the pandemic is changing the way shoppers find products locally. Each month the NearLIVE platform captures over 3 billion local data points covering almost every retail vertical, which reveals a rapidly evolving set of shopping habits. See the other posts in the series at near.st/blog
Posts by Nick
We’re excited to announce a brand new partnership with Grosvenor Britain & Ireland to get people back into Mayfair & Belgravia’s incredible mix of high street shops.
As COVID-19 has reshaped so many aspects of our lives, we’ve been publishing a series of articles on how shopper behaviours have changed and what this means for retailers, based on more than 2 billion data points captured each month through the NearLIVE platform.
On April 7th we published an article about the 235% traffic growth to our shop pages between February and March, as social-distancing measures began to impact retailers. We wanted to share how things have evolved since then, and what it means for shopkeepers looking to tap into new shopper behaviours.
Over the past few weeks retail has gone through a massive change, as shops and their customers adapt to life under lockdown. While Google’s aggregated location data shows a 46% decline in footfall to UK grocers and pharmacies, people still want to shop in their local stores. But they are having to find new ways to do it.