How a DIY shop swapped flyer marketing for NearSt and saw a surge in footfall
Background:
A third-generation business in the coastal village of Sutton on Sea, the team at Watson’s Home Hardware is well versed in what it takes to succeed in retail. After joining Home Hardware (a hardware store co-operative) in the 1990s, they have expanded to two locations; one focused on DIY and Gardening (featured in this case study), the other on housewares across the street.