How NearSt’s “brilliant insights” helped Londis Bexley Park understand its customer base
With over 40 years experience in the retail space, Nishi Patel already has a thorough understanding of customers visiting his Londis Bexley Park store. However, with the shift in the retail market, Nishi has been looking for a way to use data-driven insights to enhance the in-store customer experience and ultimately, drive online shoppers directly into the local community.
The Challenge:
“We have been looking at Google for a long time but didn’t really know how to enhance our business on it. We already get footfall and good traffic through Google but when NearSt came up, it was just a no-brainer to do.” - Nishi, Londis Bexley Park
Google searches for ‘who has’ and ‘in stock’ have grown by 8000% year on year since 2019. Tapping into this ever-increasing way of searching is essential to driving in-store footfall in 2021, something that Nishi knew he needed to do at Londis Bexley Park.
Having built up a strong Google presence with a mix of regular reviews and quality photographs, understanding where, how and what his customers were searching for was still proving impossible.
The Solution:
“The information [NearSt] gives us from the traffic going through Google is next to nothing - you can’t get that anywhere. Really good insights, it’s crazy seeing what people have been searching for and coming in. The footfall we had through NearSt was brilliant.” - Nishi, Londis Bexley Park
After a recommendation from Londis, NearSt were able to connect with Londis Bexley Park’s in just a few clicks, Nishi had his entire in-stock catalogue displaying across Google Surfaces with no extra effort to himself or the team.
As well as his See What’s In Store, NearSt also set up Local Inventory Ads for Nishi to surface extensive, in-depth data on consumer trends in his local area and across the UK.
The Results:
Over the course of four-weeks, Nishi’s products were viewed over 46,000 times on Google with over 60 estimated customers coming in thanks to NearSt! With Local Inventory Ads, NearSt were able to surface Nishi’s live search terms, recently clicked products, where customers are searching from as well as products popular in the convenience space across the UK.
After just 6 weeks, Nishi could already see what revolutionary technology NearSt were bringing to his store and has actively been promoting the benefits of the platform to other retailers.
“I was a panelist at The Convenience Conference and on the panel, I brought up NearSt to say how [they] are giving us more of a presence on Google and all the other great things [they] are doing for us” - Nishi, Londis Bexley Park
If you’d like to see how NearSt could help you connect your products to customers for no extra work, register your interest here, drop us a note on hello@near.st or give us a ring on 020 3870 3617.
