How a baby travel brand used NearSt’s tech to increase footfall
Founded in 1999, Baby Travel has been an established player in the baby products market over the last few decades. As a specialist in baby high chairs, buggies and strollers, the team at Baby Travel pride themselves on stocking luxury brands such as iSafe, iVogue, Marvel, ZeTa, Optimum and more. Their in-store services include car seat installation as well as a dedicated customer service team to help parents find the perfect travel equipment for their children.
The Challenge
With big players like Mothercare deciding to close their doors at the end of 2019, but baby products remaining high in demand, Baby Travel wanted to make sure they were competing with online competitors and reaching shoppers searching for baby products in high street stores. The owner at Baby Travel, was specifically searching for ways to increase footfall to their showroom as he knew many travel baby products are to be tried and tested before being purchased.
The Solution
In a bid to continue spending smartly on advertising, Baby Travel found NearSt through Google Merchant Centre trusted Local Feeds Partner list. Baby Travel signed up and connected their Shopify system to NearSt in minutes, allowing them to show their in-store products across Google to shoppers searching for them nearby in a bid to increase footfall to his showroom.
The Results
NearSt has enabled Baby Travel to get their in-store items online with no extra effort from them. After previously trying to set up and manage Local Inventory Ads themselves, the Baby Travel team now use NearSt, backed up by the ‘friendly Customer Success team’ to manage their local feed, allowing the team to focus their time on supplying their customers with baby equipment from the most renowned brands.
Despite it being a difficult time for niche industries and the online market catapulting over the course of the pandemic, Baby Travel are extremely passionate about giving customers the opportunity to shop in store.
Baby Travel are now keen to enable other features NearSt offers, such as the shop QR code and the search widget, which will connect to their See What’s In-Store.
If you’d like to see how NearSt could help you connect your products to customers for no extra work, drop us a note on hello@near.st or give us a call on 020 3870 3617.
