How Londis Bexley Park used NearSt as an alternative to traditional marketing

Nestled in the heart of Dartford, Londis Bexley Park has been trading successfully in the local area for over 16 years. Owner Nishi Patel prides himself on catering for the needs of the local community, with over 5000 different products available to purchase. Having been exposed to the retail industry for over 40 years, Nishi has seen first hand the ever-increasing change in the marketing landscape. 

The Challenge

Situated in a vibrant estate in Bexleyheath, Londis Bexley Park is part of a vast community of shops with “a mix of things that draw a lot of people into the area”. However, ensuring that newcomers visited the shop when in the local area was proving challenging. 

“We’ve invested a little bit into Facebook by boosting certain posts. Other than that, we put banners out front for passing trade just so people can see us” - Nishi, Londis Bexley Park 

Nishi’s experience in the retail scene meant that he knew that he had to find a way to tap into the ever-changing retail market. Currently, over 90% of global shoppers who visited a store in the last week said that they used an online search prior to going in-store. With this knowledge, Nishi knew that he had to find a way to promote his products online as well as in front of the shop. 

The Solution

After a recommendation from Londis, NearSt were able to connect with Londis Bexley Park’s in just a few clicks, Nishi had his entire in-stock catalogue displaying across Google Surfaces with no extra effort to himself or the team.

As well as his See What’s In Store, NearSt also set up Local Inventory Ads for Nishi to not only reach more customers but also to surface extensive, in-depth data on consumer trends in his local area and across the UK. 

The Results

"Do you know what, I like everything about NearSt: the fact that it’s off my hands, you guys are really helpful.” - Nishi, Londis Bexley Park

Over the course of four-weeks, Nishi’s products were viewed over 46,000 times on Google with over 60 estimated customers coming in thanks to NearSt. With daily updates highlighting live search terms, recently clicked products and areas where people are searching, the Local Inventory Ads have enabled Nishi to reach customers that his traditional marketing methods could not. 

If you’d like to see how NearSt could help you connect your products to customers for no extra work, register your interest here, drop us a note on hello@near.st or give us a ring on 020 3870 3617.