How a luxury designer store continues to boost footfall by showing in-stock products online

Independent designer specialists, Michael Stewart Menswear opened their doors in 1967, providing the people of Selby with quality designer clothing, coupled with exceptional service. Owner Richard Blackburn and manager Sam Dennis pride themselves on stocking high end designer brands, including Paul & Shark, Barbour, Hugo BOSS, Tommy Hilfiger, just to name a few. 

The Challenge

``We are a destination store - many of our shoppers tend to rely on what they’ve searched for online before making the trip here, and the See What’s in Store has let them check this online.” - Sam, Manager at Michael Stewart Menswear

In 2019, tourism brought in over £187.4 million to Selby, with over 2.4 million tourism day trips to the Selby District. Having successfully used Google Shopping Ads, Richard and Sam knew that they still had to find a way to attract the numerous new customers coming into the local area each day to help drive in-store traffic. The challenge arose when people who might have been travelling to York for the day would need to check the in store stock ahead of their visit, rather than seeing a product and having to order online.

The Solution 

When approached by their Point-of-Sale provider, FashionE to experience the cutting edge, in-stock technology offered by NearSt, Michael Stewart Menswear jumped at the opportunity.  With the NearSt/Google integration Michael Stewart Menswear were able to display their entire in-stock inventory in their Google See What’s In Store. Using NearSt’s seamless integration technology, there was no extra work required for Richard or Sam. In a matter of days, customers were able to browse Michael Stewart’s entire range straight from their phone and desktops. 

The Results

“We’ve had customers phone in for products they’ve seen online… shoppers also come in with their phones and asked if [that] product is in stock...and that’s converted into a sale” - Sam, Manager at Michael Stewart Menswear 

NearSt helps trendy shoppers who are visiting the Yorkshire area to find what they’re looking for through the shop’s new See What’s In-Store  so Sam and the team at Michael Stewart can continue to focus their time on supplying their customers with the highest quality garments from some of the world's most renowned brands and designers.

If you’d like to see how NearSt could help you connect your products to customers for no extra work, drop us a note on or give us a call on 020 3870 3617.

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