How a home hardware store has doubled turnover by showing their products online with no extra effort using NearSt

Tonwood Home Hardware is a large independent hardware store, supplying the community of Holbeach since 1953. Locals in the area visit Tonwood for their amazing selection of DIY products. Their immense product range offers the choice of over 15,000 items, from basic supplies to white goods.

The Challenge

The cost and maintenance of an e-commerce website was proving too difficult, with the immense stock we have in the shop, around fifteen thousand products.” - Matt, Tonwood Home Hardware

With such a vast selection of products, keeping online stock levels up to date was challenging for Tonwood Home Hardware and like for many retailers, maintaining an e-commerce website proved difficult and costly. 

The Solution

From initially signing up to NearSt, we immediately saw the benefits. Previously, it was rare that people saw things on the website and then came into the store. NearSt has transformed the way our customers can shop with us, and has instantly enabled them to view our products 24 hours a day” - Tonwood Home Hardware

Matt saw that NearSt could instantly get his entire product catalogue online and in front of local shoppers. As NearSt syncs with Tonwood’s point of sale, stock levels stay automatically up to date without any additional effort from the team.

The Results

We have customers seeing things in stock online, and coming in to source that product. NearSt literally pays for itself..We’ve doubled our turnover for the first time in five years, and I am absolutely certain that NearSt has helped with that” - Matt Tonks, manager at Tonwood Home Hardware. 

The shop has a high average-basket spend and it is easy to upsell to customers too. Often, the customers that have seen something online are super keen to find that specific product or will ask the staff at Tonwood where to find the product after seeing it online and in stock.

Tonwood are now paying £3 per day to show their products at the top of Google to shoppers searching nearby.

Check out Tonwood’s See What’s in Store here!

If you’d like to see how NearSt could help you connect your products to customers for no extra work, drop us a note on or give us a ring on 0333 050 9658.


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