When putting the customer experience at the top of your importance list — it’s imperative to realize the lasting effect your branding will have your customers.
Physical shop branding can be anything really, we’ve all seen it throughout our own personal retail journeys… (think business cards or shopping bags). A way to increase the performance of your branding would be to realize your niche. A great example would be Brick Lane Bookshop giving away a bookmark with every purchase, or creating postcards with their shopfront as the art.
Another great way to have your customers share your brand is by providing bags. Plastic bags may be more economical, but tote bags (even as a part of a promotion to save on cost) have been proven to be an amazing marketing tool as they are reused for years before needing to be replaced. As you can see on this Instagram post from London Review Bookshop some people even go as far as to collect totes from their favourite shops!
Putting your logo front and center or creating an eye-catching design will help people remember your shop and associate it with the warm fuzzies of a positive interaction. It really can be the difference between being forgotten and being an unmistakable brand.
For instance, this particular NearSt purchase through Make Me Feel Pharmacie created a lasting impression on the customer, enough so that they wanted to share their positive experience.
Depending on budget, there’s quite a few options you could go with (Think stickers or business cards — like Treohans — attached to purchases if branded bags are too much.)
One thing is for certain, these small touches (like this map & free gift from Natural For Baby) you may have thought to overlook really do add exponentially to your customer’s overall experience.
Inspired? Want to know more? Visit Near.st or get in touch with us on firstname.lastname@example.org — Join the conversation on Instagram and Twitter!
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Parkview Retail’s Co-op Welcome convenience stores in Southampton have been serving the local community and its visitors for 20 years. Having won multiple convenience retail awards such as ‘Best use of technology', they’re always keen to be at the forefront of new tech and find ways they can best serve their customers.
Independent designer specialists, Michael Stewart Menswear opened their doors in 1967, providing the people of Selby with quality designer clothing, coupled with exceptional service. Owner Richard Blackburn and manager Sam Dennis pride themselves on stocking high end designer brands, including Paul & Shark, Barbour, Hugo BOSS, Tommy Hilfiger, just to name a few.