How Planters Garden Centre boosted sales whilst saving thousands on their advertising costs
Planters Garden Centre in Tamworth is a family-owned and run business who have been trading for over 30 years. They started off selling Christmas trees out of the back of a cart and after opening a small traditional garden centre they have continued to grow bigger and bigger each year, now offering over 15 thousand product lines. Along with their abundance of garden products and plants, clothes and homeware products they now house a 300+ seat restaurant, a play area, mini-golf, and a pet parlour!
The Challenge
“Traditional advertising was expensive and results were dwindling.” - Gerald, Planters Garden Centre
The Planters team were eager to find new ways to reach their market but being so busy with the day-to-day running of the centre, they were looking for a quick and easy solution. The time it took to build and maintain a webshop wasn’t worth it and with so much to offer in-store they wanted to reach local shoppers. The traditional forms of advertising they were using weren't providing the results they wanted, despite costing thousands of pounds.
The Solution
“We didn’t know such a technology like NearSt existed, we thought it was too good to be true!”- Gerald, Planters Garden Centre
Before hearing about NearSt, Planters weren’t aware there was technology available that would enable them to show their in-store product offering to shoppers searching for them online without any effort on their side. Now, when local shoppers search for a product Planters stock, they’ll see the product at the top of Google along with key details they need to come into the store.
The Results
“NearSt is really easy to use, they’re constantly innovating and driving people to the door for us so we don’t have to think- which is great because we’re really busy!” - Gerald, Planters Garden Centre
Planters have been delighted to have shoppers coming into the store asking for products they’ve seen in Google and since activating NearSt’s new ‘Reserve a Product’ feature, many shoppers have been asking to reserve their items online to collect in store.
With NearSt doing all the work for them, Planters can boost sales whilst saving thousands of pounds on hefty traditional advertising costs, allowing them to invest time into growing their business further!
If you’d like to see how NearSt could help you connect your products to customers for no extra work, drop us a note on hello@near.st or give us a call on 020 3870 3617.
