How an Independent Health Store reduced their marketing costs by targeting local customers
Situated in the heart of Aberdeen, Grampian Health Store is an award-winning store founded by husband and wife team Catherine and Callum. Specialising in organic products as well as health and vitamin supplements, Grampian Health Store is an independent shop dedicated to promoting wellbeing to local Aberdeen residents.
The Challenge:
‘As an independent store, there comes a point when you need some professional support’ - Callum, Grampian Health Store
As owners of a well-established independent health food store, Catherine and Callum witness first-hand the ever-changing shifts in retail. They were aware regular customers were coming into the store less frequently and were looking for a way to reach new customers in the local area and boost footfall. The Grampian Health team tried using a digital marketing agency to run Google Shopping Ads, but saw mixed results for a high setup fee. Knowing that Shopping Ads did not drive shoppers in-store, they were looking for a cheaper, more effective route.
The Solution:
‘NearSt is well worth investing in as the ongoing support I need’ - Callum, Grampian Health Store
After signing up for a 4-week trial period in 2018 with NearSt, Callum saw how easily NearSt could integrate with his Emporio Point-of-Sale system to show their in-store inventory in Google. Now, when a shopper searches for a product Grampian Health Store has in stock, they’ll see the product as a Local Inventory Ad at the top of Google, with the key details they need to come into the store.
The Results:
“NearSt really makes a difference! The flexibility is very good...you’re not tied in at all” - Callum, Grampian Health Store
Callum has now been using NearSt’s flexible price plans to really tailor when he wants to run Local Inventory Ads. Callum and the team are delighted NearSt are reaching thousands of local shoppers with no additional effort from the team, and for a much smaller fee than the digital marketing agencies Callum previously invested in.
In just 30 days of running Local Inventory Ads, their inventory has been spotted by local shoppers over 39,722 times, with an estimated 50 customers coming into the store during the same period!
If you’d like to see how NearSt could help you connect your products to customers for no extra work, drop us a note on hello@near.st or give us a ring on 0333 050 9658.
