How Young Ideas Group used NearSt to drive local brand awareness and connect with customers

Part of the Young Ideas Group, Henmores is an award-winning country and lifestyle fashion retailer located in the Derbyshire Dales. Named after a local brook, the beautiful surrounding landscape inspires their collection of quality brands. The team pride themselves on their personal, high-level customer service and they’re always on hand to help with life’s fashion wants and needs.

The Challenge

'Our in-store team are fantastic at building valued, personal relationships with customers. we wanted to ensure we stayed connected to these customers' - Zoe, Henmores Marketing Team

Recognizing the importance of strengthening connections with our local customers, especially given the increasing interest in in-store shopping, Henmores' team has been actively exploring creative ways to showcase our products. Their goal was to build a deeper bond with local shoppers, ensuring they were aware of the diverse range of offerings available at the store.

The Solution

NearSt connected to Henmores' point-of-sale system, taking a live feed of their in-store products and showing them in Google. When shoppers search for products stocked by Henmores, their product now appears at the top of the results page. The shopper can click through to arrange purchase or free delivery. 


The Results

'NearSt has really helped us zoom in on local demand and given us a way to stay connected to local shoppers' - Zoe, Henmores Marketing Team

In just 4-weeks of using NearSt, Henmores' products were shown to over 82,000 shoppers searching for them nearby! With no additional effort, NearSt has enabled Henmores to easily reach and continue to serve local shoppers so they can focus their efforts on running other parts of the business. 

If you're not currently using NearSt, we'd love to help you sell more locally! Sign up here and our team will be in touch. 

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