From Local Listings engagement to data driven by Local Inventory Ads such as clicks-2-sales, here at NearSt, we offer all of these insights to our shops.
Designed to help you understand how your shop is performing, all of these tangible insights are stored in an easy-to-use dashboard MyShop. Our team has been listening to customer feedback, and have a whole new design that we are so excited to share with you!
The clearest overview page yet
The recent changes to the overview page still offer a clear graph of your progress over the last 30 days along with the comprehensive list of total numbers to the left of it. Additionally, this page now shows a clear breakdown of where views, clicks and, click through rate stem from - divided between Local Ads data and See What’s in Store data.
New tools for power users
The date range you choose at the top of the Insights page now applies to all of the figures below it, making it easier to analyse historical performance of your listings and Local Ads.
Similarly, you can now download the raw data that powers almost all of the graphs using the new ‘Download data’ button that is shown in each section - this is perfect for comparing performance across a set time period.
Retailer friendly data
For our retailers who like to utilise Local Inventory Ads, we have always offered the best data we have to hand, but were eager to include insights that help analyse return on investment for our network.
New insights such as click-through rate and cost per click are perfect examples of how MyShop is now capable of providing our retailers with an understanding of where and how effectively the Local Ads budget is being used. This is a great gauge of return on investment and analysing how the data changes daily.
More to come
This is one of the first big new releases managed by Andreea, our new Product Manager. She’s told us there is much more to come soon, so stay tuned!
And as always, please do let us know what you think and how we can further improve our MyShop dashboard to provide you with the data you need to run your business.
If you would like a demo of the all new MyShop with a member of our friendly Customer Success team, please get in touch and we’ll arrange this with you!
If you’d like to see how NearSt could help you connect your products to customers for no extra work, register your interest here, drop us a note on firstname.lastname@example.org or give us a ring on 0333 050 9658.