How an independent, family-run pet shop competes with Amazon
Hills Pet Shop is an independent, family-owned traditional Pet Shop based in the market town of Ramsbottom. The owner Cheryl, and her pet-loving team are committed to providing customers with the best possible service and are on-hand to help with their collection of pet accessories, small animals, fish, birds and exotic reptiles!
The challenge
“We knew there was a shift in local people going online to search for what we have in our shop, we were trying to find a way to be present for the local market” - Cheryl, Hills Pet Shop Owner
The Hills Pet Shop team were concerned local shoppers were increasingly going online to purchase products from Amazon and other large online retailers. They were looking for a way to increase their visibility and compete. Listing directly on Amazon was too expensive, and having seen a lack of results from time-consuming traditional forms of advertising, they were looking for a cheap, easy and effective solution.
The solution
When looking up retail trends in the Times, Cheryl read about NearSt and how they help Brick and Mortar show their in-store inventory online, with no effort from the shop. They signed up in just a few clicks and now when local shoppers search for a product Hills Pet Shop stocks, they’ll see the product at the top of Google along with key details they need to come into the store.
The results
“NearSt was really easy to set up and has helped massively with our exposure, I have been recommending it to other local businesses” - Cheryl, Hills Pet Shop Owner
Hills Pet Shop are thrilled to have increased visibility in the local area with no effort or upkeep on their end. They can compete with large online retailers, whilst reinvesting the time and money saved back into the business.
In just one month Hills Pet Shop’s products were shown to 51,838 local shoppers, with an estimated 59 nearby shoppers coming into the store rather than ordering from an online retailer!
If you’d like to see how NearSt could help you connect your products to customers for no extra work, drop us a note on hello@near.st or give us a call on 020 3870 3617.
