How a homeware shop used NearSt to automatically connect their products to customers searching online

Potters of Hockley was established by Inifer Potter back in 1909 and remains an independent, family run business. Originally a hardware store, the shop has evolved to specialise in quality kitchenware and have won many awards including Housewares Innovation and Excellence in Houseware.

The Challenge

Knowing more and more people are turning to their phones to find products, Potters of Hockley have been searching for a cost-effective solution that would display their products to customers searching online. During the Covid-19 lockdown, they knew it was more important than ever to have online visibility of their stock to allow customers to check for items before leaving the house.

The Solution

Potters of Hockley signed up to NearSt, who integrated with their Point of Sale system with 1-click and displayed a live view of their inventory in Google. 

By directing customers to their Google See What’s in Store, customers can virtually browse their shelves and check the item they need is in stock before purchasing over the phone, and collecting from the shop. The business could continue to operate whilst maintaining social distancing best practices.

The Results

“NearSt has given us a cost effective, reliable way of getting accurate product information to customers, without taking up admin time”
Brad, shop owner

New customers had reported finding their products in Google before purchasing with the shop over the phone.

In the last 30 days, Potters of Hockley have had 5,692 views on their ‘See What’s in Store’. Using NearSt to feed their products into Google has allowed them to manage customer expectations about what’s available as well as saving valuable admin time updating customers over the phone or via live chat.

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