How a local hardware shop used NearSt to drive online shoppers into their store without any website maintenance
Established over 50 years ago, Douglas Yeadon pride themselves on being a trusted, dependable, family-owned business whose friendly staff are always there to give a helping hand. Stocking everything from decorating, DIY, to pet care, they really do live by their motto “You name it, we stock it”.
The Challenge:
"We haven’t got time to maintain a website to sell our products and just can’t keep up with it - our real mission is getting people into the physical store, we want them to come in and see what we have to offer"
Mark, Douglas Yeadon
After discovering the wide variety of quality products the shop has to offer, first-time visitors to Douglas Yeadon often turn into loyal customers. This meant that the staff decided to invest their time into getting new customers into the store, rather than in the heavy maintenance of an ecommerce website. After other traditional marketing tools proved less effective, Mark was looking for a way to show shoppers they have the products they need right at the moment they’re searching.
The Solution
NearSt integrated with Douglas Yeadon’s CSY point-of-sale system, taking a live feed of every product they stock and showing them in Google. Now, when local shoppers search for a product they stock, their product appears at the very top of Google along with the distance they are from the shop, driving them into the store.
The Results
"Shoppers are finding we stock specific, sometimes obscure products in Google, then they come into the shop and buy other bits and pieces on top!’"
Mark, Douglas Yeadon
By using NearSt to run Local Inventory Ads, Douglas Yeadon was able to drive new customers into their shop, with many of them making additional purchases from the plethora of products they have to offer.
In just four weeks over 38,000 shoppers spotted Douglas Yeadon’s products in Google along with an estimated additional footfall of 91 customers! Once these customers are in-store, Mark Yeadon is confident they’re likely to become returning customers.
If you’d like to see how NearSt could help you connect your products to customers for no extra work, drop us a note on hello@near.st or give us a ring on 0333 050 9658.
